Wheat down funds and free hogs: How Chinese builders try to promote houses

Last updated Jun 23, 2022

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From accepting grain or garlic as half fee, to providing stay pigs as an incentive to consumers, the bizarre gross sales ways underline the dire state of China’s huge actual property trade. A collapse in gross sales has accelerated since developer Evergrande defaulted on its debt final yr because the economic system has slowed.

Central China Management — a sister firm of Central China Real Estate, the most important developer within the central province of Henan — mentioned in a latest commercial that it’s going to settle for down funds of wheat for homes in Minquan county.

The advert was posted on the corporate’s official WeChat account this week. Buyers can use the grain to offset as a lot as 160,000 yuan (practically $24,000) of their down fee. The new houses the corporate is providing promote for between $100,000 and $124,000, in accordance with Leju Holdings, an actual property companies supplier.

Wheat is not the one pantry staple that’s a part of the developer’s promotion marketing campaign.

In a separate advert final month, the agency mentioned that it was keen to just accept garlic as down fee for a residential challenge in Qi county in Henan province.

“On the occasion of the new garlic season, the company has made a resolute decision to benefit garlic farmers in Qi County,” the agency mentioned in a submit on WeChat late final month. “We are helping farmers with love, and making it easier for them to buy homes,” it added.

Henan province is a serious manufacturing hub in China for each wheat and garlic.

Central China Management didn’t reply to a request for remark, and deleted its wheat advert from WeChat on Wednesday. The marketing campaign has been extensively reported in Chinese media, and was trending on social media.

“This is a hard evidence how weak housing demand is,” mentioned a Weibo person on Tuesday.

China’s property market is in a deep stoop, hit by a slowing economic system, strict Covid restrictions, and a debt disaster that’s spreading amongst builders. Property gross sales fell 31.5% from January to May, accelerating from the 21% drop recorded for the primary 4 months of this yr, official knowledge confirmed final week.

China slashes key interest rate as housing sales collapse

A latest survey by China Real Estate Information, a non-public analysis agency, indicated that gross sales by the nation’s high 100 builders collapsed 59% in May from a yr in the past.

Authorities have stepped up efforts to revive dwelling gross sales by reducing mortgage charges and easing guidelines on dwelling purchases.

Meanwhile, extra builders are developing with imaginative methods to spur gross sales.

Poly Real Estate, one of many nation’s high builders, mentioned it might present consumers a 100-kilogram (220-pound) hog in the event that they buy a house at its residential challenge in Lianyungang metropolis in jap Jiangsu province. The firm even provided to have the pig slaughtered for purchasers.

“Buy a house and get a 200-catty ‘Peppa’ pig. Get a good life in one stop,” learn the advert, posted on the agency’s WeChat account final week, utilizing the well-liked British cartoon character to consult with the hog.

Poly Real Estate said in an ad that it would gift home buyers a 200-catty hog for a project in Jiangsu province.

A “Catty” is a standard Chinese unit of weight and equals 500 grams. A 200-catty hog is price round 1,630 yuan ($242), based mostly on newest authorities pricing knowledge. Houses within the challenge value between $184,000 and $260,000, in accordance with Leju’s knowledge.

Poly Real Estate didn’t reply to a request for remark.

Pork is the important meat in China, and the nation produces and shoppers probably the most pork on the earth.

Corrected: An earlier model of this story incorrectly attributed the wheat and garlic advert campaigns to an affiliated firm.

Chinese developers are accepting wheat and offering free hogs - CNN Economy

Wheat down funds and free hogs: How Chinese builders try to promote houses

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